Following a networking event, I took part at the Makeathon a creative contest organized by the digital product studio ustwo in collaboration with their client Sixpoint brewery. Among 6 different consumer types, we grouped together and developed strategic visual communication tools such as product & label design, packaging, brochures and apps. I came up with outstanding ideas of sustainability, that perfectly matched our chosen consumer type and as a result of all our efforts we became one of the finalists (click here to see the presentation) which confirmed my deep understanding of specific target audiences. Please assert yourself and escape into my spaces of designwork by clicking the links above.
“Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” Antoine de Saint-Exupéry