Social Media: Salon@Home

Design of Instagram Story

For L’Oréal’s account CVS, I was briefed to design an Instagram story. The story features essie and Garnier products to help you create your own Salon@Home during the pandemic. The first frame features a mix of all products, the second frame essie Gel Couture, the third frame Garnier Nutrisse haircolor, the fourth Garnier Color Reviver and the last frame a mix again including haircare products. I started with the ratio 4×5 for the frames and then optimized the layouts to 9×16. In addition to only designing the frames, I also embedded them into a phone template and placed them side by side for the client to see and visualize the story.

To see the animated story on Instagram, click here.

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