Editorial Design: Maybelline NY BA Guide

Maybelline New York 2H20 Beauty Advisor Guide

I designed the digital BA Guide for Maybelline NY feat. the new cosmetic products launched in the second half of the year 2020. This digital guide is sent to Beauty Advisors that are working for all the major accounts nationally such as Walmart, CVS to inform them about the features, shades, application how-to tips etc to promote these new items to the end consumer. Therefore, I organized all content info to fill the spreads in a consistent way and highlighted the respective unique features in a visually intuitive way, adding step-by-step, shade guide and before/after visuals. To download the presentation pdf click here

for more work please visit the space Editorial Design

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