Cover Variations for Beauty Picks

For the February 2020 Valentine’s Edition of Beauty Picks and the brands L’Oréal Paris, Maybelline and Garnier the focus was on lipsticks and I developed 2 different concepts and their respective variations. I got inspired from 2 different resources that also showcased arrangements and collages of beauty products and used these as reference to develop my concepts. For the cover concept with the textures, I developed a grid system with circles in the same size that I arranged in a 5:7 ratio on the cover and then replaced them with the textures. As the brief requestor reckoned the layout looked too busy, I minimized the number of textures in steps until there was more breathing room and I also changed the headline font as it was perceived looking too similar to the main cover headline. For the second concept, I was inspired by a layout showing lipsticks that move parallely and diagonally like arrows from left to right. I started by using as many lipsticks as possible and creating a rich pattern. Like the first concept, I had to minimize the amount of products so I reduced them step by step and the last layout in this presentation shows the final design. Here, I also wanted to present the initial steps and layouts in order to show the process and since they have a poster design quality. Despite the abundance of products the layouts look sleek, pristine and well organized.

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