Recycle Bin Campaign for L’Oréal for the Future and Pact Collective

I developed “Bring Your Beauties Back” as its own brand under the umbrella of its mother brand “L’Oréal for the Future.” Consequently, I adhered to its brand guidelines to be overall consistent with the messaging. As primary key visual for the Logo and identity I chose a stylized lipstick line drawing representative of smaller beauty products with a line coming in from infinity and going out into infinity symbolically representing the infinite process of recycling. For the brand identity I chose only 3 primary Pantone colors and the font Trenda to tell one story and be very sharp about it. The use of big contrasts brings excitement into the campaign which consists of the bin itself, emails, digital screens and Microsoft forms. The Logo “Pact Collective” is harmoniously integrated into the main Logo in a way that can be substituted for other brands as well, thus allowing for other types of collaborations with the brand. To see the whole presentation click here

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