For this boutique agency in Chelsea that promotes beauty, health and wellness products for spas, I created labels and cartons for the “Grapefruit & Fir” line including Shampoo, Conditioner, Shower Gel, Body Lotion and Body Scrub. I started by finding the right Illustrator templates and updating them with the new content from Excel Spreadsheets. There was a French version and several revisions, so I revisited the layout many times until we had the final approved version. I needed to make sure that the two corporate main CMYK colors are properly defined and the right quote version on the side of the carton was used. Overall, I increased the font size to enhance the readability.
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