The Best in Beauty Ad

Client: L’Oréal

This ad is featured in the annual supermarket state of the industry report and the annual drug store state of the industry publication. I needed to embed a variety of products by making sure all categories are featured, while having a good contrast of colors and shapes and still building a harmonious composition.I chose this layout and the diagonal arrangement of products as it feels very energetic and makes the products come alive. It feels as if they are in motion and moving upwards. There is a constant stream of products gliding on the marble surface. The product becomes the hero instead of a model visual.

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