Design of In-Salon Essie Pro Posters
Essie Pro is the exclusive line that Essie promotes through its salons. I designed large scale posters in the size 22 x 28 inches to be hung in the salons. The first poster features the enamel + gel collections heroing the “baguette me not” shade with its diversity of different shades. The second poster features the Gel Couture line heroing the “give your berry best” shade. As the branding of essie is very specific with the positioning of its Logo, I had to find the right balance to maximize the messaging and impact of the visuals while finding a great composition.
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